Initial Logo Concept Planning
Each branding and marketing project must create an identity to use as a base for all other design content. The Renew CBD Oil brand needed a design that addressed a human need which for this product involved improving a person’s overall health. RVM decided to utilize a young female human face to suggest good health.
Additional Logo and Branding Concepts
Designing a solid branded logo or icon involves bringing together various supporting design elements that relate to a product, service, company name or a special event. Renew CBD Oil needed a human facial expression that showed a face of “contentment” or “renewal.”
Final Logo and Branding Concept Idea
A well branded business, product or service will always be successful if it portrays quality or at least fulfills a basic human need. Consumers are naturally drawn to quality and appeal such is found in anything associated with gold which is why RVM designed the Renew CBD Oil brand with a liquid gold droplet.