Initial Logo Concept Planning
Fresh Filters are helping people quit smoking or at least “cut-back” on smoking. Since Fresh Filters involve cigarettes, RVM thought the Fresh branded logo design should resemble a classic cigarette brand such as Lucky Strike Cigarettes. The Lucky Strike brand uses a circular logo design.
Additional Logo and Branding Concepts
Further concept planning of the logo and branding required a design that would communicate to customers that FRESH is a health improvement product. RVM thought the logo design should include something from nature such as a green leaf which is an natural icon often associated with good health and healthy living.
Final Logo and Branding Concept Idea
As a final finishing touch on the overall Fresh Filters brand and logo design, Rio Vista Media wanted to use the classic association of “fresh air” helping a person to achieve overall good health.